It’s been estimated that the average email user gets 147 email messages a day. Here are four ways to make sure yours don’t get deleted on contact.
1. Send them early. According to the makers of email plugin Boomerang, most people prefer to read emails before they begin to work, around 5 or 6 am. The plugin allows you to schedule when you send and receive emails, so yours can be at the top of a recipients’ inbox when they’re most likely to check their messages.
2. Don’t get cute with subjects. Particularly if you’re sending an email to a new client, don’t get too cute in your subject lines. As a writer, I get constant emails from PR firms, and I can tell you from experience that I’m instantly turned away by “cutesy” wordplay. Get to the point, or don’t bother. Additionally, avoid words like confirm, assistance, and join. Research shows they are more likely to get trashed.
3. Don’t get too comfy. With Blackberries and iPads a staple of modern life, it’s to be expected that electronic communications have gone informal. But, consider the recipient before you “dumb down” your approach. If the email is not intended for a close friend or colleague, pay attention to your grammar, syntax and word choice. Email is still a reflection of your skills and professionalism, despite its commonality.
4. Use your signature. Your signature tells a user who you are and what you’re about. Keep it short–no more than four lines. When embedding a graphic or logo, make sure that you test it in a variety of email clients; they don’t all translate the same. If you’re including a link to your blog or site, include the full link in your signature to avoid any lost data transmission.